New Pepsi logo

So, apparently Pepsi has just spent 5 months and $1 million to update their logo:

Hmm… Something looks familiar about that. What could it be… Ah, yes:

Let’s just hope they don’t come out with a jointly-branded version that’s Seamonkey flavored. 🙂

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15 thoughts on “New Pepsi logo”

  1. 1987 one is my favorite. I’m a huge fan of pepsi (over coca cola of course), I even had been addicted to it several years ago (at the time when I was spending each night coding with 4 liters of pepsi next to my keyboard)…

    With the new logo… ehhh… My old love is gone. 😉

  2. Actually, all the Pepsi products have used the same font since 1971. The early 80’s Diet Pepsi and the new Pepsi logo are just lower-case.

  3. This was my first thought as well and it has been haunting me ever since. My biggest problem with this new Pepsi logo is that the “Seamonkey” loses or gains weight depending on which ad you’re looking at.

    Subliminal messages or intentional advertising? I haven’t looked that closely into it.

  4. What strikes me as odd is why they needed to re-address the logo in the first place, there is no denying that they are a household name along with coca cola so why the need to use some silly idea.
    At that price I could have done them a logo and retired to an exotic island, hell, could have bought me own island lol

  5. Crazy. And crazy money, too. I don’t see how this can help build a stronger identity for Pepsi – which is already pretty strongly identified to be fair.

    It reminds me of (smaller scale, mind you) the jersey.com fiasco and the new logo – aka the ‘golden banana’.. take a look some time, for a chuckle.

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